Search Everywhere™ Senior Executive

Ready to impact the future of search marketing activity? This role is for you.

At Deviation, we believe in Search Everywhere™, the idea that today’s search journeys stretch across platforms, content formats, and cultural spaces. From TikTok and YouTube to Google, Reddit, Pinterest, and AI-powered discovery engines, wherever audiences are searching and discovering brands, we’re there.

We're redefining what organic visibility means across this emerging search universe of influence and intent.

As a Senior Search Everywhere™ Executive, you’ll be key to delivering strategic, data-informed, platform-relevant SEO and content outputs that drive discoverability for our clients across all the places their audiences show up, and more importantly, all the places they search.

This is your chance to develop industry-leading work inside a growing, creatively driven performance team.

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We’re looking for a hands-on, curious, and platform-native SEO and content specialist to help drive organic visibility across multiple touchpoints for our clients.

This role is perfect for someone ready to evolve beyond traditional SEO — someone who thrives at the intersection of content, community, and discovery.

As a Senior Search Everywhere™ Executive, you’ll work closely with Strategists and Creators to execute cross-platform campaigns that increase search presence, visibility, and impact. You’ll help shape and implement our Search Everywhere™ proposition — creating and optimising content for TikTok, YouTube, Reddit, Google, Pinterest, and beyond.

This role blends content execution, technical SEO, search behavior insight, and cultural awareness. You should be just as comfortable briefing creators for TikTok as you are updating metadata or auditing a site structure.

This is a delivery-forward role with strategic potential — perfect for someone with agency experience or fast-moving in-house growth and a desire to stretch their skills across a modern, multi-platform search strategy.

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✔ ~2 years hands-on experience in SEO, content strategy, or organic social
✔ Solid understanding of search behaviour across both traditional and social platforms
✔ Proven experience creating or briefing content designed for organic discovery/organic search
✔ Familiarity with core SEO tools (GA4, GSC, Semrush/Ahrefs, Screaming Frog, etc.)
✔ Bonus: Familiarity with emerging AI and generative search trends (Google Overviews, ChatGPT, Perplexity, etc.)
✔ Strong written, verbal, and visual communication
✔ Able to work independently and as part of a collaborative team
✔ Curiosity for culture, community, and the way people discover content online

 Search & Content Execution

• Conduct intent research and keyword research across platforms (from TikTok and YouTube to Reddit and of course Google)
• Optimise content for organic performance (title, metadata, captions, thumbnails, tags, schema, etc.)
• Deliver briefs and creative recommendations across blog content, social video, and landing pages
• Audit onsite content and support with basic technical SEO improvements (crawlability, indexing, internal linking)

Cross-Platform Search Insight

• Track platform-specific search trends, emerging formats, and algorithmic signals
• Map opportunity spaces using tools like Glimpse, GA4, TikTok Creator Search Insights, YouTube, Reddit Trends, Pinterest Trends, etc.
• Support the creation of content strategies and competitor analysis to uncover visibility opportunities

Performance & Reporting

• Measure and report campaign performance through dashboards, reports, and insight summaries
• Recommend refinements to strategy and tactics based on performance, audience signals, and search behaviour shifts

Collaboration & Culture

• Work closely with internal teams and clients to deliver high-quality, high-impact work
• Contribute to ideation and concept development alongside Strategists and Content Creators
• Bring proactive curiosity to the work, spotting opportunities, testing ideas, and feeding innovation

At Deviation, we’re not just following where search is going - we’re defining it. Every campaign we create demands attention now and anticipates where demand is heading.

If you’re passionate about search, content, culture, and digital discovery, and you want to work with a team that thrives on innovation, we’d love to hear from you.

👉 Ready to drive the future of search marketing? Apply now. 🚀

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