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Join us on October 17th, 2024
We're heading to the Gotham Hotel in Manchester.
We'll be hosting breakfast in the Strong Room, situated in the hotel's former bank vault!
Our FIRST roundtable event promises to be an insightful session, exploring the continued democratisation of search marketing and exploring how community is key to the future of brand search across the search universe.
As the space expands, so does the concept of "search."
We'll delve into the emerging "Search Everywhere" universe, examining how traditional search engines are no longer the sole gatekeepers of information and brand discovery.
Ash will explore TikTok in search, THE platform becoming a major player in search everywhere, navigating through the What?, Why? and How? behind TikTok leading this democratisation across social-search platforms.
You will learn how to effectively integrate TikTok into a holistic search strategy, leveraging the unique features, algorithmic considerations and user behaviours to enhance your brand's discoverability and engagement.
We'll even discuss the emergence of TikTok Shop!
Then, we're bringing out the big guns...
Matthew Martin will be joining us from REPRESENT, discussing the importance of a brand's community. Within this session Matty will explore how REPRESENT has been able to leverage its audience of fanatics to drive a growth in brand search in the digital space - combining the real world with the digital one we work within as SEOs and search marketers.
If you are yet to explore social-search and want to do so in a conversational and exploratory manner, this could be the perfect opportunity to take the leap and embrace social-search. So, whether you are a brand manager, social-lead, or an SEO who wants to learn more.
Declare your interest below and we'll reach out to you with further information on our FIRST Roundtable event.
