HOW TO 
EFFECTIVELY BRIEF
CONTENT-CREATORS
FOR SEARCH [WEBINAR]

HOW TO EFFECTIVELY BRIEF 
CONTENT CREATORS FOR 
SEARCH MARKETING

Creating high-impact content that aligns with search marketing goals begins with a well-crafted brief.

In our rearranged December webinar, we will walk you through the process of building a clear, purposeful brief that will empower creators to produce content that drives results in search.

In this session, we’ll delve into the essential elements of briefing, including how to set objectives, communicate brand voice, and establish a framework for content that resonates with audiences and meets search intent.

‍Key Focus Areas:

The Foundations of a Powerful Brief: We’ll start by breaking down the purpose and value of a well-constructed brief, defining what it should accomplish and the key details every brief needs. We’ll explore what information should be included to guide creators effectively, from audience insights to search intent and SEO requirements.

‍Aligning Search Goals and Content Objectives: Learn how to align your brand’s search objectives with the creative process. We’ll discuss how to clearly communicate SEO targets, keyword priorities, and content structures that serve both engagement and discoverability, ensuring your content reaches the right audiences at the right time.

‍Crafting for Brand Voice and Authenticity: Building brand authenticity is crucial, and briefing is an opportunity to guide creators on brand tone and style without compromising their unique voice. We’ll cover techniques for ensuring content stays true to your brand while allowing creators to authentically engage your target audience.

‍Incorporating Measurable KPIs: Establishing clear performance goals is essential for tracking the success of content. We’ll explore how to brief creators on KPIs such as engagement rates, share of search, and conversion metrics, helping them understand what success looks like and how their content will be evaluated.

‍Practical Tips and Best Practices: To wrap up, we’ll share best practices and common challenges in briefing content creators. Topics will include maintaining clarity and flexibility in briefs, addressing common misunderstandings, and fostering a collaborative, results-oriented partnership between brands and creators.

So, if you’re ready to take your content strategy to the next level by learning how to empower creators with effective briefs, join us on Thursday, January 30th, 10:00 - 11:00.

Sign up now via the form, and we’ll see you there! ‍