THE IMPORTANCE OF COMMUNITY FOR BRANDS IN IMPACTING
SHARE OF SEARCH [WEBINAR]

THE IMPORTANCE OF COMMUNITY FOR BRANDS IN IMPACTING SHARE OF SEARCH

Join us for another deviation webinar session on Thursday, January 16th, 2025, at 10:00, BUT with a key difference! 

Ashley is taking a step backward from this one and we're bringing in the big dogs! Matthew Martin from REPRESENT, will be on hand to discuss his own experiences in developing a community and its importance to growing brand share of search.

So, join us as Matty delves into the transformative power of community in building a brand’s search presence.

He will walk us through REPRESENT’s approach to leveraging a loyal and engaged audience, combining in-person engagement with digital strategies to increase branded search and drive growth.

‍Key Focus Areas:

Defining Community for Brand Building: We’ll begin by exploring what community truly means for a brand, emphasizing the value of a loyal consumer base that organically advocates for the brand. Matty will highlight how a dedicated community nurtures loyalty, increases engagement, and enhances brand presence across social media and events, all while driving greater insights and brand perception.

‍Benefits of Community-Driven Search: Next, we’ll examine the unique advantages that a brand-driven community brings to search marketing. Discover how building a community can generate organic growth, increase branded search volumes, and create high-intent search demand, ultimately leading to improved search visibility and user engagement.

‍Strategies for Activating Community Engagement: Matty will share REPRESENT’s strategies for fostering an engaged community, from exclusive clubs and tiered memberships to in-store events and UGC-driven activations. Learn practical techniques to encourage community involvement, from incentivized memberships to strategic pop-ups and events, all of which amplify brand reach and generate authentic content.

‍Leveraging Community-Generated Insights: Community members often provide invaluable feedback on products and brand experiences. This segment will cover how community feedback loops can inform SEO strategies by revealing trending topics, desired product features, and on-site user experiences that directly impact search marketing.

‍Optimising Peer-to-Peer Support Systems: Matty will discuss the role of community-managed social groups, like WhatsApp and Facebook, that create a peer-to-peer support network, reducing customer service strain while providing genuine insights into FAQs and trending conversations. Learn how these groups facilitate organic buzz and provide real-time understanding of customer needs and behaviours.

‍Summing Up - The Future of Brand Growth Through Community: To conclude, we’ll discuss why community building is essential to modern brand growth and SEO. Matty will share REPRESENT’s perspective on the future of brand-driven search, from creating organic PR moments to fostering continuous engagement with high-intent community-driven searches.

If you’re ready to harness the power of community to boost your brand’s share of search, join us on Thursday, January 16th, 10:00 - 11:00. Sign up now via the form, and we’ll see you there!