AboutWhat We DoInsightsWorkCareers
Get in touch
Deviation Live · AMA

AMA Everywhere

A live Q&A on organic planning for 2027 and where your budget should go across a Search Everywhere® landscape. With Ashley Liddell, Co-founder, and strategists from the Deviation team.

5 Nov
Thursday
11:00
to 13:00 GMT
Submit your questionWhat is Search Everywhere®?
YouTube
LinkedIn
TikTok
Deviation Live
5 Nov 2026
AMA Everywhere
2027 Organic Strategy Planning
Who you’re asking

Meet the panel.

Ashley is joined by strategists from the Deviation team, the people planning Search Everywhere® programmes for brands right now.

Ashley Liddell
Host
Ashley Liddell
Search Everywhere® Director (Co-Founder)
LinkedIn →
Maaria Khatri
Panellist
Maaria Khatri
Senior Search Everywhere® Strategist
LinkedIn →
+
Panellist
More to follow
Deviation strategist, to be announced
+
Panellist
More to follow
Deviation strategist, to be announced
Ask Ashley anything

Got a question about 2027? Send it in before we go live.

01
Where the budget should go
How to split organic spend across Google, AI search and social search in 2027.
02
AI search and LLMs
What ChatGPT, Gemini and AI Overviews change about what you plan for.
03
Social search
Planning for TikTok, YouTube and Instagram as places people search, not just channels.
04
Proving it works
How to measure and report on organic when clicks aren’t the whole story.
05
Anything else
Teams, agencies, briefs, tools. If it’s on your mind for 2027, ask it.
Submit your question
We’ll answer as many as we can live on 5 Nov. The earlier you send it, the better its chances at being featured.
Question received.
Thanks for sending it in. Join us live on 5 Nov at 11:00 GMT on YouTube, LinkedIn or TikTok to hear the answer.
Something went wrong. Please check your details and try again.
We’ll only use your details to manage your question and, if you tick the box, to send you the replay.
How it works

From your question to a live answer.

No slides and no sales pitch. Just straight answers to the planning questions you’re working through for next year.

Before
Send in your question

Use the form any time before we go live. The more specific the question, the more useful the answer.

Live
Ashley answers on 5 Nov

11:00 GMT, streaming at the same time on YouTube, LinkedIn and TikTok.

After
Get the replay

Tick the box on the form and we’ll send you the recording and Ashley’s notes afterwards.

Submit your question →
FAQs

Before you tune in.

Everything you need to know about AMA Everywhere. Can’t see your answer? Send it in as a question.

When and where is the AMA?+

Thursday 5 November 2026, from 11:00 to 13:00 GMT. We’re streaming live on YouTube, LinkedIn and TikTok at the same time, so watch wherever suits you.

Do I need to register?+

No. Just join the stream on the day. If you’d like the replay sent to you, tick the box when you submit a question.

How do I submit a question?+

Use the form on this page any time before we go live. The more specific your question, the more useful the answer will be.

Will my question definitely be answered?+

We’ll get through as many as we can in the session. Questions that come in early, and ones tied to a real planning challenge, are the most likely to be picked.

Can I ask anonymously?+

Yes. Choose “Keep me anonymous” on the form and we won’t mention your name or company on air. We only ask for your email so we can follow up if needed.

What can I ask about?+

Anything to do with organic planning for 2027: how to split budget across Google, AI search and social search, content, digital PR, creators, measurement and how to set up your team.

Who’s on the panel?+

Ashley Liddell, Co-founder of Deviation, and Maaria Khatri, Senior Search Everywhere® Strategist, with more of the Deviation team to be announced.

Can I watch it back?+

Yes. Tick the replay box on the form and we’ll send you the recording and the panel’s notes after the session.

Is this a sales pitch?+

No. It’s an open Q&A with straight answers. If you’d like to talk through your own plans afterwards, you can get in touch with us any time.

Be the brand that is everywhere your audience is searching...

Ready to start a new project or collaborate? You should speak to sam,
you can grab him at sam@wearedeviation.co.uk.

Drop us a line
The Search Everywhere® Agency
Copyright © 2026 Deviation Limited (14992965).
Privacy PolicyCookiesTerms of Service