Creator Partnerships Strategist

At Deviation, we know that creators aren’t just posting content without strategic thinking anymore. Creators are actively shaping culture, influencing behaviour, and driving the moments people search for. As discovery stretches across TikTok, YouTube, Instagram, Reddit, and even into generative search, creators now sit at the heart of how presence is developed and preference earned.

Our Search Everywhere® philosophy means we don’t separate creators from brand discoverability, we integrate them. Creators power intent, presence, authority, and cultural relevance. They are a core part of how we help brands show up across the search universe.

We’re looking for a Creator Partnerships Strategist to build, scale, and elevate our creator offering, driving creator-first activation, search-led content collaboration, and cross-channel visibility that moves culture and performance - allowing our brands to become the preferred option in their space.

This is a mid-tier, hands-on role for someone who knows how to build, manage and maintain creator relationships, shape high-impact campaigns, and deliver measurable results through creator-led content.
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‍About the Role

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As Creator Partnerships Strategist, you will own the mechanics of Deviation’s creator and influencer function — from strategy and sourcing, to contracting, creative alignment, and performance delivery.

You’ll be a connector across Search Everywhere® (Social, PR, and Creative) ensuring creators fuel discoverability, visibility, and cultural momentum for our clients.

You’ll build a network of go-to creators, develop deviation processes and frameworks for social-first content briefing and performance, and lead creator activations across integrated campaigns. You’ll also help shape how Deviation evolves its creator proposition as LLM search, social search, and platform algorithms continually shift how content is found.

This is a role for someone who thrives at the intersection of creators, culture, and performance, someone who understands how creators influence the search journey and can turn that into repeatable, scalable work.

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‍What You Will Need

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✔ 2-3 years’ experience in creator/influencer management, partnerships, or social-first campaign delivery
✔ Demonstrable experience managing creators end-to-end. EG: scouting, negotiating, briefing, approving, reporting
✔ A deep understanding of how creators drive discovery across TikTok, Instagram, YouTube, Pinterest, Reddit, and emerging platforms
✔ Strong commercial confidence. EG: negotiating fees, managing budgets, overseeing contracts, and protecting client/agency value
✔ Ability to deliver campaigns on time, on brief, and to measurable outcomes
✔ Experience in creator-led content optimised for search, engagement, and platform-native behaviours preferred
✔ Passion for culture, trends, formats, and what’s next, especially within the creator economy
✔ Excellent communication skills. EG: equally confident briefing a creator as you are presenting to a client’s SLT.
✔ Highly organised, able to manage multiple moving parts, deliverables, and stakeholders with clarity and confidence

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‍Key Responsibilities

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Creator Strategy & Campaign Delivery

• Lead creator strategy, aligned with the overall ‘Search Everywhere’ strategy, across Deviation’s integrated campaigns, ensuring content fuels search, visibility, and conversation
  
  
• Build and Brief campaign-specific creator dashboards aligned to brand goals, audience insights, and Search Everywhere® outputs
  
  
• Own creator negotiations, contracts, scope, pricing, and deliverables
  
  
• Manage creator onboarding, briefing, approvals, and delivery workflows
  
  
• Ensure creator outputs are aligned with brand tone, creative direction, and the relevant ‘Search Everywhere’ strategy expectations

Cross-Discipline Collaboration

• Work closely with the Search Everywhere® team to ensure creator content drives search visibility across platforms via Demand Generation / Demand Capitalisation content approaches.
  
  
• Partner with teams to build cohesive, creator-first campaign narratives
  
  
• Bring creator insight into pitch decks, content plans, social strategies, and discovery frameworks
  
  
• Help the agency integrate creators as a core lever within organic presence
  
  

Performance, Reporting & Optimisation

• Track creator content performance across all channels
  
  
• Provide insight-led recommendations for optimisation and iteration
  
  
• Develop existing processes, creating reusable frameworks for measurement, content direction, and performance reporting
  
  
• Support internal knowledge-sharing, showcasing what great creator outputs look like
  
  

Creator Network & Relationship Management

• Build and maintain a high-value roster of creators through our ‘Deviation Creator Network’
  
  
• Develop tiered relationships across nano, micro, mid-tier, and top-tier creators (as appropriate)
  
  
• Keep the agency plugged into rising talent, breakout categories, and new content formats
  
  
• Manage long-term creator relationships for clients with evergreen needs
  
  

New Business & Thought Leadership

• Support new business through creator concepts, costing, frameworks, competitive insight, and case studies
  
  
• Help evolve Deviation’s creator proposition through testing, innovation, and trend analysis
  
  
• Contribute ideas, showcases, and POVs spotlighting our approach to creator-led discoverability
  
  
• Represent Deviation externally as a credible voice in the creator economy and social search landscape

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