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Represent Clothing
The Challenge
Represent wanted to understand the full search landscape beyond traditional SEO. They we're wanting to look beyond Google, exploring how audiences discover and engage with content across TikTok, X, Facebook, Pinterest, Instagram and more. They needed clarity on where their audience actually searches, what kinds of queries drive consideration, and where competitive opportunities existed so they could build a genuinely holistic Search Everywhere® approach.
What we did
We partnered with Represent to deliver a deep Search Universe Analysis (SUA), a comprehensive audit of the search behaviours, content opportunities, and visibility potential across key discovery platforms, including:
- TikTok (behaviour-driven discovery)
- X (queries and trending interest)
- Facebook and Instagram (community insights)
- Pinterest (intent-based exploration)
- Google (traditional search signals)
Our analysis mapped where audiences are looking for Represent’s key business focusses across platforms, how search behaviour varies by channel, and which content formats and queries offered the highest opportunity for visibility, revenue development and competitive advantage.
We didn’t just report data. we translated it into strategy by:
- Identifying the search paths audiences take across Google and social media
- Highlighting both brand and non-brand search opportunities
- Bringing the insights together into a clear strategic framework for a 12-month Search Everywhere™ roadmap
We also presented a education-first version of the analysis to the Represent team, ensuring clarity of insights and confidence in the strategic opportunities uncovered - whilst ensuring the team felt empowered to implement our recommendations.
The outcome
Note: This case didn’t include publicly reported performance numbers - it was a strategic consultancy engagement.
Award submissions
Most agencies would search everywhere for results like these...
Commercial impact, driven by how people actually discover brands.
Figure Revenue Opportunity Identified
Social-Search Opportunities Identified
Month 'Content Roadmap' developed
Search Everywhere platforms analysed
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We brought Deviation on board to provide a Search Universe Analysis consultancy project, and the audit they delivered was nothing short of incredible. They absolutely over delivered, with a full in depth analysis of where we as a brand can win across the entire search landscape, taking into account all creative platforms in complete synergy with Represent’s offering and audience. The team not only provided us with the in-depth analysis which showed us exactly where and how we can win, but also presented to us a condensed version of the report to ensure that we had complete clarity on the opportunities afforded to us. I cannot speak well enough of the professionalism in delivery and high level of work that Deviation provided us with. Deviation are onto something that nobody else in the industry is really looking at yet - I can safely say that they are a valuable asset to any brand or company
Matthew Martin, SEO Manager & Digital PR Lead
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